Client: Chanel, Allure Fragrance
Agency: Badger & Partners
Allure, at its core, is the quiet pull of attraction and desire.
When you’re truly captivated by another, an unmistakable glow emanates all around you—a light captured in your eyes.
Unspoken. Powerful. Magnetic. A current that carries its own irresistible influence.
Successfully tested with consumers worldwide, this campaign marked the 1st ever awarded to an agency outside of Europe. Moreover, it reignited interest in the Allure fragrance for both men and women, reaffirming its position as one of the top fragrances in both the US and European markets.